Suno says it has moved far beyond 2 million subscribers and $300 million ARR
Mikey Shulman gave no new totals, while arguing that standards on labelling AI-generated audio should be set collaboratively.
Suno has moved “far beyond” its last public milestones of 2 million paid subscribers and $300 million in annual recurring revenue, Mikey Shulman said at Bloomberg’s Screentime conference in Los Angeles on Oct. 1. He did not disclose updated figures.
The comments indicate continued growth beyond the thresholds Suno announced in February, when it said more than 100 million people worldwide had used its AI-music platform. The Hollywood Reporter reported the February subscriber and recurring-revenue milestones.
Suno’s $300 million annual recurring revenue figure had followed a $200 million annual-revenue estimate reported by The Wall Street Journal in November 2025. Shulman has attributed the company’s growth to consumers’ dissatisfaction with what he called passive, algorithmically curated content.
At the conference, Shulman also argued against prematurely setting fixed standards for AI music. The technology and its uses in music production were still changing rapidly, he said, spanning work from simple text prompts to professional production tools.
He said choices over how AI-generated audio is labelled should be made jointly by AI companies, media platforms and rights holders. Suno also sees an opportunity to build products that license artists’ voices or likenesses through partners. Its product concept allows users to remix, cover, mash up or otherwise alter music associated with their favourite artists.
That approach comes as Suno has sought licensing arrangements while confronting copyright litigation. It signed BMG on Aug. 12 and announced a licensing agreement with Believe on Sept. 8, before settling Warner Music Group’s copyright lawsuit in November 2025.
Suno launched its v6 suite on Sept. 9 and retired all of its earlier models. TechCrunch reported that the v6 family was developed with licensed material from Warner, BMG and Believe, rather than the data used for prior versions. The company released a standard v6 model and experimental v6-wild version for paying users, alongside a faster v6-mini model available to all users.
The company said v6 lets users edit portions of songs using prompts or lyrics and use text, images or video as creative references. It had also planned an opt-in programme with labels for remixes of artists’ songs, proposed watermarks for tracks generated on its platform, and introduced download limits tied to account tiers.
The licensing strategy has not ended its legal exposure. Universal Music Group and Sony Music Entertainment sued Suno on Sept. 18, accusing it of copying 60,202 recordings without a licence. Suno also faced lawsuits from artist Jason Isbell and users, and had acknowledged training earlier models with YouTube videos.
Suno’s financing has expanded alongside its business. It closed a $250 million Series C round at a $2.45 billion post-money valuation in November 2025, then raised more than $400 million in a Bond Capital-led Series D round in June at a $5.4 billion post-money valuation. PitchBook data cited by TechCrunch put Suno’s cumulative funding at more than $819 million.