PixAI launches Project Genesis and Tsubaki.3 for fourth anniversary

PixAI marked its fourth anniversary by launching Project Genesis, an initiative intended to bring its generative-AI models, creative tools, original characters, music, animation, manga and creator community into a single content ecosystem. It also released the official version of Tsubaki.3, its newest anime image-generation model. The company said Project Genesis is designed to connect its technical work with actual content production. PixAI launched in October 2022 as an AI image-generation platform focused on anime and illustration, and later added the Tsubaki model line, the Mio.2 natural-language creation agent and the node-based PixAI Studio workspace. It says it now has more than 16 million registered users worldwide, with major communities in Japan, Korea, North America and Taiwan. Tsubaki.3 is positioned as a wider production workflow rather than a tool for isolated images. Starting from one reference image, the model can retain a character’s consistency while producing new expressions, poses, outfits and scenes, including expression sheets, pose libraries, turnarounds and age progressions. The model supports text-to-image, image-to-image and image-editing tasks within one workflow. Its editing tools allow changes to a pose, clothing or words in an existing image, while providing controls for lighting, colour palette, typography, layout, spatial structure and camera angles. For comics, Tsubaki.3 can generate complete pages with panels, speech bubbles and dialogue in a single generation. It also supports multi-character scenes and image-to-video work; PixAI separately says its new video model can turn still images into smooth, expressive motion. The company lists uses ranging from rough drafts and character sheets to posters, graphic design and animation. Project Genesis uses PixAI’s mascot character Mio as a focal point. Its story page features “Uchi No Mio,” a manga by H. P. Louis made primarily with Tsubaki.3, alongside a new Mio story, “Therefore I am.” PixAI also released its anniversary theme song and video, “UnLocking World,” produced by the AIYUE music project and featuring vocals by Rina. The roughly two-minute, 46-second video follows Mio questioning why she exists before users help reunite fractured versions of the character. The anniversary programme includes daily story chapters, each rewarding a Tsubaki.3 Model Card on completion, as well as quests, gacha pulls and discounts. The gacha has 30 limited cards and can yield rewards including bonus coupons, exclusive decorations and Tsubaki.2 generation cards. PixAI is also running challenges for before-and-after artwork, music-video creations, Tsubaki.3 workflows and user-created recipes, with rewards including credits, Amazon gift cards and prizes. PixAI exhibited at Tokyo Game Show 2026 from Sept. 17 to Sept. 21, where visitors could generate and print anime-style images from text prompts. It also ran outdoor advertising in Tokyo, featuring Mio and Shibuya-themed reinterpretations by global creators, with a similar project in Taipei. The anniversary campaign, including a 50% discount on eligible annual memberships, daily login rewards and bonus gacha pulls, runs through Oct. 20.