Artprice argues AI can expand an author’s control over creative work

Artprice by Artmarket has argued that artificial intelligence can strengthen authors’ creative freedom by giving writers more control over how they develop, shape and distribute their work. The company’s position is that AI can help move an idea from intuition to a finished text without requiring an intermediary first to endorse it. The argument is illustrated by Thierry Ehrmann’s “Dialogue Between a Thinker and AI,” a work Artprice describes as written 100% by AI under a single intellectual direction, which Artprice and its founder-chairman publicly embraced during the second quarter of 2026. Ehrmann said authorship rests on responsibility for a work’s meaning: “Writing is not merely holding a pen. It is being answerable for meaning. And for the meaning of these pages, I answer.” The company described the project’s method with unusual directness: “Human Thought & Dialogue: thierry | Writing: 100% AI,” subject to exceptions for quotations and archives set out in “The Entrusted Pen.” It said Ehrmann conducted sustained exchanges with ChatGPT 5.6 Sol Pro, while Gemini Ultra DeepSeek was used for particular research, checks and subsidiary questions. Passages were revised three or four times, with prompts rephrased and answers rejected under a single intellectual direction. Artprice said AI can support preparatory work by searching corpora, connecting texts, preparing chronologies, finding contradictions and verifying sources. It also contends that writers can compare systems, divide tasks among them and replace a tool whose limitations do not suit a project. In its view, producing more complete drafts and alternative versions before approaching a publisher could give authors more bargaining power and more balanced terms of collaboration. The company says a writer may develop a project without a promise of publication, an advance, royalties or a publisher’s distribution decision. That stance comes amid divergent positions across the literary sector on AI-generated prose, AI-assisted research, disclosure and the status of creative work made with machine help. As covered in our Oct. 15 report, Artprice had already released a French edition of Ehrmann’s work after its earlier English distribution. The book’s site identifies it as an August 2026 raw typescript and makes the complete work available under a CC BY-NC-ND 4.0 International licence for copying, distribution and citation, subject to attribution, noncommercial use and restrictions on modifications. Artprice reported that the Raw Typescript had reached 27.9 million downloads by Oct. 15, based on distribution figures from the company and partners including PR Newswire/Cision across 123 countries and 12 languages. Its contents are structured around 13 thresholds and 92 arcana. The company also submitted the work to nine AI engines in the United States, China and Europe for a meta-reading and meta-critique. A companion site describes its material as a reading map and study aid, rather than a replacement, adaptation or translation of the book, and lists analyses by systems including Grok, Gemini, ChatGPT/Astra, DeepSeek, Perplexity, Mistral, Qwen 3.8-Max, Copilot and Meta. Other guidance for writers draws a clearer line between assistance and unacknowledged machine-authored expression. The Authors Guild says supervised AI research that is not copied into a work presents fewer concerns, and considers spelling, grammar and research tools generally ethical when writers avoid copying output. Jane Friedman similarly says publishers generally accept AI for research, brainstorming and outlining, but may require disclosure if a system drafts or rewrites text or supplies factual material in place of source research. Artprice’s earlier experiment framed the role of such systems as interpretive rather than authoritative. “We didn’t ask AI to judge the book,” the company said. “We asked AIs to read it, and then to read one another.”